essays

ESSAYS

In the late 70's an editor named Dan Rottenberg took over a Philadelphia weekly called the Welcomat and converted it into a unique publication: a newspaper that published opinion pieces instead of news. Most of the pieces in the Welcomat dealt with current social issues, but many of them discussed personal subjects and general topics. In effect, Rottenberg had created a local market for an old, almost defunct form-- the personal essay. The first four items in this section were written for the Welcomat. The fifth appeared in a Philadelphia monthly called Seven Arts.

The Sociobiology of Grown Up Sex Appeal
Why the British Didn't Hide Behind Trees
Making Wings-- Building Model Airplanes
Three Thoughts for Parents

Marketing the Arts-- the Hype Factor